Up Close and Personal with David Mannheim | Strategy Sessions
David built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan. In this episode we discuss: Learning the lesson of being too business obsessed What Disney can teach us about customer focus How Manchester United have messed up personalisation How Made With Intent is trying to change the personalisation space Selling a CRO agency Movie reviews with Dave & AJ (yes, I still love Con Air) David Mannheim David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs and now the author of The Person in Personalisation. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent. Find David on LinkedIn. Book Recommendations The Person in Personalisation by, erm , David Mannheim Moneyball: The art of winning an unfair game by Michael Lewis Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.