S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma
Send us a text In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors. Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share. This case highlights the nuanced interplay between cost analysis,...