Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding. 🔑 Key Themes & Highlights Reviving an American Icon Stephanie took over Stuckey’s in 2019, aiming to restore its legacy. She discusses the challenges of rebuilding a brand that had lost its original assets. The History of Stuckey’s Founded by her grandfather during the Great Depression in 1937. Grew into a nationwide chain with 370 stores across 40 states. The Importance of Branding & Social Media Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness. She emphasizes authenticity and storytelling in marketing. Business Strategy & Growth Transitioned from outsourcing products to owning a manufacturing facility. Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion. Lessons in Entrepreneurship Discusses the importance of adaptability, partnerships, and strategic decision-making. Shares insights on overcoming setbacks and scaling a business. 📘 About Stephanie StuckeyStephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history. #STRAW #BEST #SHMS See omnystudio.com/listener for privacy information.