The evolution of the Champions League and why Amazon wants to stream it
Dating back to the 1950s in an effort to rebuild European relationships through sports, the Champions League has gone through more than just a name change. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone our joined by Steve McCaskill to discuss how Europe's premier club football tournament has evolved. Plus, we hear from Amazon Prime Video's sports MD, Alex Green. Talking points: What are the origins of the Champions League? How did floodlights and television revolutionise European football? How did TEAM Marketing transform the brand of the Champions League? What is Uefa doing to protect itself from a European Super League? The allure of the Champions Legaue for Amazon and other its broadcasters