How to Navigate China’s Post-Pandemic Retail Landscape
What are the concerns of Chinese consumers and how are they shifting as the country re-opens following Covid-19 lockdown? Emilia Morano-Williams talks to Nancy Zhang, head of partnerships for China-focused ecommerce company BorderX Lab, and Saisangeeth Daswani, Stylus’ Advisory Head of Fashion, Beauty and APAC, about what international brands should know before entering the market, the history of revenge buying and what messaging will resonate with Chinese consumers post-pandemic.