Canine Couture: The Styling Journey of Tika the Iggy

How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations. 

Om Podcasten

Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.