Making Waves: A Deep Dive into the World of Open Water Swimming

Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)

Om Podcasten

Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.