The Story of Us: Miss Americana and her Swifties

Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.

Om Podcasten

Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.