CS Radio #7: What's the Point of Relationship Marketing?

Anthony Nygren from EMI Strategic Marketing joins us to demystify customer lifecycle marketing, explain why its a critical part of a Customer Success practice, and give a few tips on how to be one of the few SaaS companies that do it right.

Om Podcasten

In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. (Customer Success Radio is now Subscribed podcast).