Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations
Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. We talk to Professor McCarthy about subscription business valuation, CLV, and pitfalls to avoid. For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast