Blinkist - Using transparency to increase your conversion rate with Eveline Moczko
On the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention. The episode covers many aspects of working on a subscription app including the impact of different on...