180: Your Business Is Not Your Baby: How to Build a Sellable Company

Is your business truly valuable—or just another job you’ve created for yourself? In this episode of Succession Stories, Laurie Barkman speaks with Justin Goodbread, award-winning exit planner, best-selling author, and serial entrepreneur who has built and sold six businesses. Justin shares how he doubled the value of his financial services firm in just 18 months, the key to making your business a transferable asset, and why your business isn’t your baby—unless it’s an ugly one. Tune in for actionable insights on scaling, selling, and finding joy beyond the exit. ____________________________________  This Show is Sponsored by The Business Transition Sherpa® 100 percent of owners will leave their business one day. But few are prepared. Are you? Learn what every entrepreneur needs to know about making your business more scalable and sellable! ✨📖 Get your FREE digital copy of The Business Transition Handbook here: https://btsherpa.com/book ____________________________________  Connect with Laurie Barkman:  LinkedIn: https://www.linkedin.com/in/lauriebarkman/ Website: https://thebusinesstransitionsherpa.com/ Book: https://btsherpa.com/book Course: https://btsherpa.com/course Videos: https://www.youtube.com/@TheBusinessTransitionSherpa ____________________________________  Connect with Justin Goodbread: https://www.linkedin.com/in/justingoodbread/ https://www.justingoodbread.com/   For all episodes visit: https://successionstories.com  📣 Leave a Review on Rate This Podcast: https://ratethispodcast.com/successionstories  

Om Podcasten

Succession Stories is an award-winning podcast guiding entrepreneurs from transition to transaction hosted by Laurie Barkman, The Business Transition Sherpa®. Succession Stories explores the entrepreneurial stages of a business from growth to maturity focusing on value creation, exit planning, succession, and M&A for owner-led companies. If you are an entrepreneur looking for inspiration to create a more valuable business, or an owner who wants to figure out the best way to transition or sell their closely held company, this podcast is for you. Hosted by Laurie Barkman, Amazon best-selling author of "The Business Transition Handbook: How to Avoid Transition Pitfalls and Create Valuable Exit Options." Learn more about Laurie's strategic business transition planning and M&A advisory services by visiting: https://thebusinesstransitionsherpa.com