Morven McAuley - Tradecraft

Today on the podcast I speak with the clever Morven McAuley - the founder and director of Tradecraft. Tradecraft operate behind the scenes, looking deeply at brands and businesses to discover effective ways to get competitive growth. When they do their job well, no one knows they were involved because they’re too busy looking at the brands they work with. That’s tradecraft. A brand visionary and sales and marketing strategist, Morven has over 20 years’ experience in the wine indus...

Om Podcasten

The Super Creative podcast delivers candid conversations with inspiring women who are thriving in creative business. We talk about creativity, strategy, productivity, marketing, success, failure, fulfilment, health, happiness, and everything-in-between. This is a behind the scenes look at the clever women who make a living being creative, and how they do it.