Creating your Brand Story with Candace Huntly
We are in an era where marketing is beyond our products, and it’s more of the brand stories we tell. Today, I have the amazing Candace Huntly of Songbird Marketing joining me on the show in this episode. Candace and I will have an in-depth conversation on how she helps businesses create brand stories. Candace will be giving nuggets of wisdom that you cannot afford to miss. Listen and Learn. How Candace Helps Businesses Candace is a firm believer in getting to know a business first before coming up with a brand marketing strategy. She takes her time in ensuring that she has conversations with business owners to understand the brand. Candace’s Superpower Candace believes her superpower is her ability to bring out unique brand stories for business. Firing a Client Candace confesses that she has fired a couple of clients. She insists that you have to ensure that you are a great fit before working with a client. She advises that if you have a client that you feel is not a good fit for you and your business, the best thing to do is fire them. Timestamps: [00:18] Getting to know Candace and what she does [02:56] How does Candace work with companies? [09:27] How Candace helps businesses come up with their stories [15:30] Firing a client [18:34] How to make your articles unique [23:56]How Candace got into marketing [27:43] Candace morning routine Quotes: “Share just enough that you’re feeling a little bit uncomfortable that someone might just take it and run with it and do it themselves.” “We have to think about putting the social back in social media.” “Having that bigger picture is always really important because then you know where you’re going.” “You can even turn a pitch about chocolate into something so much more special if you have a story behind it behind the brand.” Connect with Candace: LinkedIn: https://www.linkedin.com/in/candacehuntly/ Website: https://songbirdmarketing.ca/ Instagram: https://www.instagram.com/p/CYCtq3rB2b6/