Healthcare Marketing Stuck in the Past? Unlock Patient Engagement Strategies w/ Liz Presson
In this episode, we explore the power of digital communication in healthcare with Liz Presson, founder of Pursuit. Discover how to build trust with patients online, leverage social listening for breakthrough ideas, and create a winning patient engagement strategy. Learn the secrets to fostering a thriving online community, the importance of transparent communication, and Liz's unique superpower that fuels her success. This episode is packed with actionable insights for healthcare organizations looking to take their patient engagement to the next level. Tune in and unlock the future of healthcare marketing! Chapter Stamps: Introduction: Liz Presson discusses the importance of qualitative data in healthcare strategy - [00:00:00] Background and Transition: Liz shares her journey from technology to healthcare entrepreneurship - [00:02:00] Digital Roots in Healthcare: Exploring Liz's work with Oticon and the hearing aid industry - [00:04:00] Creative Campaigns: Strategies for building communities around healthcare products - [00:07:00] Challenges and Learnings: Navigating regulatory constraints and the importance of patient education - [00:12:00] Innovation Process: Utilizing social listening and qualitative data for innovation - [00:15:00] Pivoting During COVID-19: Adapting strategies to address pandemic-related challenges - [00:18:00] Inner Superpower: Liz's passion for empowering people and fostering connection - [00:21:00] Conclusion and Future: Wrapping up the interview with gratitude and openness to future collaborations - [00:23:00] Pullout Quotes: "The most important part of the process is always kind of doing that social listening... Going out and seeing what people are saying and collecting a lot of different qualitative data." "We were very transparent about the benefits and risks of clinical research. We're very transparent about how these new drugs would help and how they would change the lives of people." "I think that my innermost superpower is... It's maybe not an innermost superpower, but I love that connection between people. And I think for me, I love seeing it happen." Social: Website: www.pursuitof.com Linkedin: https://www.linkedin.com/in/lizpresson Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don’t miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor ▬▬▬ Free Clarity Call with Shahid▬▬▬ https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/ ▬▬▬ Business Funding▬▬▬ https://www.7figurescredit.com/superfunding ▬▬▬ Fund Your Clients▬▬▬ https://join.7figurespartners.com/?a_aid=superfunding ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬