677: Digital Analytics with Avinash Kaushik

How does one use marketing analytics to drive business success? Avinash Kaushik, Chief Strategy Officer at Croud and former Sr. Director of Global Strategic Analytics at Google joins Jon Krohn live for an exciting episode that covers the transformative power of AI, his 'four clusters of intent' framework and the value of hands-on data tools. This episode is brought to you by Pathway, the reactive data processing framework (https://pathway.com/?from=superdatascience), by Posit, the open-source data science company (https://posit.co), and by Anaconda, the world's most popular Python distribution (https://superdatascience.com/anaconda). Interested in sponsoring a SuperDataScience Podcast episode? Visit JonKrohn.com/podcast for sponsorship information. In this episode you will learn: • What is a chief strategy officer? [3:55] • Brand vs performance analytics [7:23] • Incrementality-centric marketing [32:53] • Avinash's time at Google [37:54] • How to maintain human-touch with AI [48:58] • Four clusters of intent framework [1:11:28] • Avinash's most significant career challenges [1:17:18] Additional materials: www.superdatascience.com/677

Om Podcasten

The latest machine learning, A.I., and data career topics from across both academia and industry are brought to you by host Dr. Jon Krohn on the Super Data Science Podcast. As the quantity of data on our planet doubles every couple of years and with this trend set to continue for decades to come, there's an unprecedented opportunity for you to make a meaningful impact in your lifetime. In conversation with the biggest names in the data science industry, Jon cuts through hype to fuel that professional impact. Whether you're curious about getting started in a data career or you're a deep technical expert, whether you'd like to understand what A.I. is or you'd like to integrate more data-driven processes into your business, we have inspiring guests and lighthearted conversation for you to enjoy. We cover tools, techniques, and implementation tricks across data collection, databases, analytics, predictive modeling, visualization, software engineering, real-world applications, commercialization, and entrepreneurship − everything you need to crush it with data science.