Crisis and Reputation Management - Bill Coletti

‘The company owns its brand...but the public owns its reputation.’

Has the coronavirus pandemic put your reputation as a company at stake?

When relationships are critical to your business, your reputation is one of the most important assets you manage. In today’s Superhumans at Work podcast, we’re joined by Bill Coletti - a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the process of building brand affinity and an unshakable reputation!

Listen out for:

  • The 4 A’s of Reputation Excellence Framework for business success.
  • How to earn the benefit of the doubt BEFORE a crisis hits.
  • The importance of being Proactive vs. Reactive.
  • The difference between your Brand and your Reputation and how to protect it. 

Like this episode?

Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends! 

Mentions:

Interested in taking a deeper dive into Bill’s book Critical Moments: The New Mindset of Reputation Management? Click the link below to grab your copy -
https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z

Want to bring in ideas from Mindvalley into your company ? Reach out to us on www.mindvalley.com/superhumans

Om Podcasten

If your business Is on a mission to provide authentic value and achieve a positive impact, society doesn't just need you to think about sales and marketing. It needs you to be great at them. Don't let companies that lack integrity continue to dominate the conversation. Selling with Love Podcast is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and with- out compromise. Achieve results and do it your way. Join Jason Marc Campbell as he brings world class experts in sales, marketing, abundance mindset and self mastery; who will help you unlock your potential. Once you know how to do it and you truly understand why it's so important, you'll be unstoppable in your growth and impact--and even more aligned with your core value. (Formally known as Superhumans at Work by Mindvalley)