How To Build A World Class Brand - Carola Jain

How can you build a brand that appeals to people’s subconscious? Want to know what it takes to create a world-class brand? We invited the CMO of the world’s leading obstacle course racing company Spartan, Carola Jain, to show you how. Tune in to learn how she helped Spartan build the brand which now boasts more than a million raving fans.  Listen out for: Why is it important to build a brand? Content marketing vs Direct Sales marketing - the key difference.  Authenticity - the surprising role it plays in building a brand.  How did Spartan use COVID-19 to create a stronger bond with their customers?  Resources: Geared up for a Spartan race? Check out https://www.spartan.com/ To bring Mindvalley’s ideas to your company check out www.mindvalley.com/superhumans Like this episode?  Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Our Sponsors: * Check out Kinsta: https://kinsta.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Om Podcasten

If your business Is on a mission to provide authentic value and achieve a positive impact, society doesn't just need you to think about sales and marketing. It needs you to be great at them. Don't let companies that lack integrity continue to dominate the conversation. Selling with Love Podcast is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and with- out compromise. Achieve results and do it your way. Join Jason Marc Campbell as he brings world class experts in sales, marketing, abundance mindset and self mastery; who will help you unlock your potential. Once you know how to do it and you truly understand why it's so important, you'll be unstoppable in your growth and impact--and even more aligned with your core value. (Formally known as Superhumans at Work by Mindvalley)