THE JOURNEY FROM ENTHUSIAST TO BRAND FOUNDER WITH JOHN LILEY OF MARKWELL WATCHES
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especially with the impact of online shopping, and the need for brands to expand their reach beyond major cities. John shares his journey from enthusiast to brand founder and the significance of relationships in the production process. Their conversation also touches on the symbolism in watch design, particularly Masonic imagery. Ariel has John share his insights into the current watch market, the psychology behind collecting, and the importance of mentorship in guiding new collectors. Listen and join in on their discussion highlighting the evolving nature of watch culture, the need for seasoned collectors to share their knowledge with the next generation, and so much more, on this week’s episode of the Superlative Podcast. Keep up with John and Markwell Watches:- Website - https://www.markwellwatches.com/ (https://www.markwellwatches.com/) - Instagram - https://www.instagram.com/markwellwatches/ (https://www.instagram.com/markwellwatches/) Check Out This Week’s Sponsor: Citizen Watches - https://www.citizenwatch.com/ (https://www.citizenwatch.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/ (https://www.instagram.com/ablogtowatch/)- Twitter - https://twitter.com/ABLOGTOWATCH (https://twitter.com/ABLOGTOWATCH)