The Value-Driven Business Analyst with Laura Brandenburg

Laura Brandenburg, an internationally recognised leader in business analysis, shares insights from her new book, 'Value-Driven Business Analyst,' She discusses the importance of aligning business analysis with organisational outcomes. We delve into her eight-step business analysis process, the significance of being value-driven, and how to leverage AI in the field. Laura also talks about her journey into business analysis, her motivations for writing the book, and addresses how business analysts can future-proof their careers in an AI-driven world. 00:00 Introduction 01:35 The Role and Impact of Business Analysts03:15 Laura's Journey and Insights into Business Analysis05:36 The Value-Driven Business Analyst23:11 The Eight-Step Business Analysis Process26:01 Future-Proofing with AI in Business Analysis31:13 Sustainability and Business Value33:57 Conclusion and Farewell⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Host: Paddy DhandaPaddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: paddy@superpowers.schoolSubscribe to my newsletter:👉 Newsletter: https://www.superpowers.school/subscribeGuest: Laura BrandenburgLaura Brandenburg, CBAP, is an internationally-recognized leader who helps mid-career professionals start and thrive in business analysis careers. She is the founder of Bridging the Gap, author of The Value-Driven Business Analyst and How to Start a Business Analyst Career, and creator of The Business Analyst Blueprint® training program. With over 20 years of experience, Laura is passionate about building the profession one business analyst at a time and empowering others to achieve confidence and success.Book: https://www.bridging-the-gap.com/value/YouTube Channel: https://www.youtube.com/@BridgingtheGapBALinkedIn: https://www.linkedin.com/in/laurabrandenburg/ Get full access to Product Powers at www.superpowers.school/subscribe

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Do you want to future-proof your product career in the age of AI? Join Paddy Dhanda, Director of Product Management and Agile Practices at the UK’s largest technology trainer, as he helps product people master the human skills AI can’t replicate easily. Each episode delivers research-backed insights and practical tools to boost your creativity, collaboration, and communication, the essential superpowers for today’s product thinkers! www.superpowers.school