#159: Advertising
"The gentle art of persuading the public to believe that they want something they don’t need", so a 1905 definition goes. Selling in 2019 is basically the same, except now there's the added by-product - yay! - of hastening planetary self-combustion.
But what's it actually like selling stuff you know is bad news? Can the ad industry - increasingly staffed by the eco-anxious, after all - use its dark arts to save the planet? And is Mad Men basically a documentary?
We natter to recovering ad man, and co-founder of The Comms Lab, Jonathan Wise, to find out.
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