Avoid the Overwhelm: How to Invest Smartly in Your Coaching Business

In this episode of the Sustainable Coaching Podcast, I’m sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we’re talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that aligns with your strengths, this conversation is all about setting yourself up for sustainable success. If you’ve ever felt overwhelmed by all the tools, courses, and platforms out there, this episode will help you simplify your approach. I’ll walk you through how to identify your true business needs, avoid unnecessary expenses, and invest in the right skills that will directly impact your growth. By the end of this episode, you'll have a clearer plan for where to focus your energy and resources so you can build a coaching business that works for you, not against you. How do you choose the right coaching model before investing in tools or training? What’s the best way to select a marketing platform that aligns with your strengths? How can you invest in the right skills and resources to accelerate your business growth? Join the Community | LinkedIn 

Om Podcasten

Sustainable Coaching Podcast is for new and aspiring coaches ready to start their coaching business. Are you stuck in stagnation and your coaching business is still a thought? Do you feel like everyone values your advice, and you find yourself the go-to person for others’ problems to solve? Have you ever wondered if you could attract clients while working your 9-5 without being overwhelmed? What if I told you, you could start a successful coaching business without paid advertisement and posting 3-5 times a day on social media? Welcome! Hey, I’m Marilyn West. A wife, a girl-mom, and an Army Veteran. I believe in impact before income! The more significant impact you make, the more income you will too. This podcast will teach you how to start your coaching business with sustainable strategies. I aim to help aspiring and new coaches step into their passion and start their online coaching business, knowing your experiences and skills are enough. I help coaches create their signature offers and show them how to use their unique experiences to create a successful coaching business. I provide guidance and resources to build a profitable coaching business without sacrificing family time. In Sustainable Coaching Society, you will gain insight into the strategies needed to create a successful online coaching business and access to a community of like-minded individuals. So if you’re ready to pursue your passion and transform lives, I look forward to helping you turn your dreams into reality. Enjoyed the podcast? Show the love by leaving a review. Let’s Connect Say Hello -> https://www.instagram.com/sustainablecoachingco/ Connect -> https://sustainablecoaching.com Join the Society ->https://sustainablecoaching.com/coaching-program