Popularity vs. Profitability: The Coaching Shift in 2025

In this episode of the Sustainable Coaching Podcast, I’m sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn’t easy, but grace carried me through, and I’m back with renewed energy to pour into this podcast. If you’ve been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I’m ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values. Today, we’re discussing a crucial question for every coach and consultant: Are you chasing popularity or profitability in 2025? Social media has shifted, and it’s vital to know where your energy is best spent. I’ll share how sustainable strategies and SEO helped me grow my business, even when I wasn’t showing up on every platform. Plus, I’ll give you the tools to position yourself as an expert, attract the right clients, and avoid the burnout of chasing trends. If you’re ready to build a thriving, profitable coaching business, this episode is for you! Are you focusing on gaining followers or building real relationships that lead to paying clients? How do you identify which platforms align with your goals for profitability versus popularity? What sustainable strategies can help you position yourself as an expert and attract ideal clients Join the Community | LinkedIn 

Om Podcasten

Sustainable Coaching Podcast is for new and aspiring coaches ready to start their coaching business. Are you stuck in stagnation and your coaching business is still a thought? Do you feel like everyone values your advice, and you find yourself the go-to person for others’ problems to solve? Have you ever wondered if you could attract clients while working your 9-5 without being overwhelmed? What if I told you, you could start a successful coaching business without paid advertisement and posting 3-5 times a day on social media? Welcome! Hey, I’m Marilyn West. A wife, a girl-mom, and an Army Veteran. I believe in impact before income! The more significant impact you make, the more income you will too. This podcast will teach you how to start your coaching business with sustainable strategies. I aim to help aspiring and new coaches step into their passion and start their online coaching business, knowing your experiences and skills are enough. I help coaches create their signature offers and show them how to use their unique experiences to create a successful coaching business. I provide guidance and resources to build a profitable coaching business without sacrificing family time. In Sustainable Coaching Society, you will gain insight into the strategies needed to create a successful online coaching business and access to a community of like-minded individuals. So if you’re ready to pursue your passion and transform lives, I look forward to helping you turn your dreams into reality. Enjoyed the podcast? Show the love by leaving a review. Let’s Connect Say Hello -＞ https://www.instagram.com/sustainablecoachingco/ Connect -＞ https://sustainablecoaching.com Join the Society -＞https://sustainablecoaching.com/coaching-program