Scaling up sustainability at events with Lyke Poortvliet from Green Events
"It's such a waste if people find out that something works -or it doesn't- and others cannot learn from it" - a beautiful statement, and one that gave birth to Green Events, an organization for sustainable events of which Lyke Poortvliet, or guest in this episode, is co-director.👉 Follow Sustainable Events Podcast on LinkedIn.👉 Start your impactALL free trial.👉 Give a follow to Green Events.A core element of how sustainability is slowly infiltrating all industries is sharing. Listen to Lyke Poortvliet and Eduardo Lebre as they dig into the role of funding in the development and testing of sustainable models at events, greenwashing, and events as prototypes of society."A truly sustainable event is still very hard for most organizers" - well, that's precisely what we're here to change!And at the end of the episode, you'll find a bonus: top tips to reduce the impact of food and beverage at events - stay tuned!______________Tips from Lyke to avoid greenwashing...Use a data-driven solution (such as impactALL) to get the right insights.Understand the impacts of your event.Act on the low-hanging fruit and focus on what you can make an impact on.