Why Purpose Is the New Tech with Balaji Ganapathy

Today, we’re joined by Balaji Ganapathy, Global Head, Chief Social Responsibility Officer, and Head of Workforce Effectiveness at Tata Consultancy Services, to discuss the role of purpose in ESG and what it takes to truly be a purpose-driven company. Balaji believes that the purpose of a business should rely on building sustainable communities and driving value to its members. Every company should serve a broader societal purpose to build a sustainable business. To do that, you have to use the purpose as a sense of identity, sustainability as a set of principles to help you bring that purpose to life, and ESG metrics as indicators to understand your short-term and long-term success.

Om Podcasten

In each episode, we discuss how corporate purpose, vision, and values guide your behaviors, actions, and mindsets, and how they drive ESG strategies and decisions. With the help of ESG-focused guests from around the globe we will explore the intersections and impact of corporate brands and ESG.