Certified B

Brands are continuously making environmental and socially conscious claims. And while many consumers want to purchase from ethical brands, it's hard to know which brands are legit (versus which ones are faking). Enter the B Corp certification, which is the only 3rd-party logo that certifies a company's social and environmental ethics. Yes, the logo is certainly helpful for those of us who buy stuff, but it's bigger than that. Indeed, the B Corp's mere existence forces capitalism to shift toward sustainability. On today's show CEO Mike Brown breaks down everything we savvy consumers need to know about that B-in-a-circle logo.   Here's a preview: [3:00] A vision centered around social impact? What does that mean? [12:00] The Nespresso controversy [19:00] Becoming a triple bottom line company has its advantages; plus: how we consumers can push business toward sustainability [25:00] Practical action steps for conscious consumers who want to shop with greater intention   Resources mentioned: Episode #388: The 30-Day Mess-Stress Fix (Join us!) Find a B Corp at bcorporation.net Mike on LinkedIn   -- Join our (free!) community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. Email me and say hello! MamaMinimalistBoston@gmail.com.   Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content

Om Podcasten

Creating eco-minimalist, non-toxic homes (without the extra work). Although minimalism has experienced a rebirth in recent years, the "less is more" movement has been around for centuries. Yet today's minimalist influencers have resurrected minimalism with a decidedly consumerist spin, as modern minimalism is nearly synonymous with decluttering. While there's a lot of chatter about tidying, it's radio silence and crickets when it comes to sustainability. The result? Aspiring minimalists find themselves on an endless hamster wheel of buying, decluttering, buying more, and purging again. Overemphasizing decluttering and underemphasizing the reasons why we overbuy in the first place is thoroughly inconsistent with slow living as a movement; consumption without intention is terrible for the planet, too. Your host, Stephanie Seferian, is a stay-at-home/podcast-from-home mom and author who believes that minimalism, eco-friendliness, and non-toxic living are intrinsically intertwined. She's here to explore the topics of conscious consumerism, sustainability, and environmentally-friendly parenting practices with like-minded women; she's here, too, to show you how to curate eco-friendly, decluttered homes (without the extra work).