Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.  The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!).  On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market.    Here's a preview: [6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line? [9:30] Getting to the bottom of "biodegradable" claims once and for all [16:30] Should we look for pre-consumer or post-consumer recycled plastics? [19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign? [22:00] So many pledges, so little action [25:00] Steph's tips to spot greenwashing in influencer marketing   Resources mentioned: Episode #106: Greenwashing 1.0 Ecolabelindex.com EU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian) How We Avoid A Climate Disaster (by Bill Gates) The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times) Good On You Think Dirty   This show is listener-supported. Thank you for supporting! Join our (free!) community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. Say hello! MamaMinimalistBoston@gmail.com.

Om Podcasten

Creating eco-minimalist, non-toxic homes (without the extra work). Although minimalism has experienced a rebirth in recent years, the "less is more" movement has been around for centuries. Yet today's minimalist influencers have resurrected minimalism with a decidedly consumerist spin, as modern minimalism is nearly synonymous with decluttering. While there's a lot of chatter about tidying, it's radio silence and crickets when it comes to sustainability. The result? Aspiring minimalists find themselves on an endless hamster wheel of buying, decluttering, buying more, and purging again. Overemphasizing decluttering and underemphasizing the reasons why we overbuy in the first place is thoroughly inconsistent with slow living as a movement; consumption without intention is terrible for the planet, too. Your host, Stephanie Seferian, is a stay-at-home/podcast-from-home mom and author who believes that minimalism, eco-friendliness, and non-toxic living are intrinsically intertwined. She's here to explore the topics of conscious consumerism, sustainability, and environmentally-friendly parenting practices with like-minded women; she's here, too, to show you how to curate eco-friendly, decluttered homes (without the extra work).