Step 4 of 7: Find a catalyst to build momentum and excitement

I am a firm believer that we need a catalyst to accelerate the sustainable packaging movement! More brands would spend money on sustainable packaging if they were inspired by the options. Just earlier today, my finance showed me a plastic shopping bag from a top US retailer. The bag read: ‘Be fashion forward. Please recycle or reuse this bag!’ This is the status quo. Now, you know by now I am not a fan of being a perfectionist and we should to follow Step 2 and take the available gains....

Om Podcasten

It's a podcast dedicated to sustainable packaging! Join host Michael Markarian, CEO of Contempo Specialty Packaging, on his mission to end greenwashing in packaging. It's not going to be easy, but it's going to be worth it. We will discuss how to actually create packaging that is good for the planet and will debate the many angles of eco-friendly and green packaging! We hope that we bring a great deal of education to the world through this podcast, so that more major brands and startups choose environmentally sustainable packaging.