Step 5 of 7: Get consumers more involved
What role do consumers have in making sustainable packaging the norm in the cannabis industry and beyond? I believe a BIG role. Some people say it's all on the brands and nothing on the consumers. With that mindset, we are setting ourselves up for failure. I talk about why in this episode. The takeaway is that we need to find creative ways to get consumers involved and educated on sustainable packaging. That is Step 5! Want to go from traditional packaging to sustainable packaging? Snap...