Will Sustainable Packaging REALLY Make Consumers Love You? (S3, E18)

Sure, it's the right thing to do for the planet, but will it boost your sales? We need to be thinking about what is best for the planet and for business if we want to see our vision (a world where sustainable packaging is the norm) become a reality! Special thanks to McKinsey & Company for this great study: https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/sustainability-in-packaging-inside-the-minds-of-global-consumers We hope you are enjoying Season ...

Om Podcasten

It's a podcast dedicated to sustainable packaging! Join host Michael Markarian, CEO of Contempo Specialty Packaging, on his mission to end greenwashing in packaging. It's not going to be easy, but it's going to be worth it. We will discuss how to actually create packaging that is good for the planet and will debate the many angles of eco-friendly and green packaging! We hope that we bring a great deal of education to the world through this podcast, so that more major brands and startups choose environmentally sustainable packaging.