19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Director Of Strategy

What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway? Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyber psychology. Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi's Castle.    We discuss the truth wars, reworking work, mindfulness, soft activism, the tranquil web, and why–like many brand essences–trend names sound like perfume ads from Paris. You can find Matt here http://kleinkleinklein.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.