30 Minutes To A Greyhound-Adoption Campaign Strategy - Cait Dorombozo, Graphic Designer

How would you get people to adopt a greyhound? Cait Dorombozo is a graphic designer in Brisbane, Australia. She keeps house with two greyhounds and is trying to come up with ways to get more people to adopt greyhounds.  People associate greyhounds with racing, intensity, muzzles, and size yet many need caring homes. We come up with two possible campaign strategies in 45 minutes–but edited into 30 minutes for you. You can find Cait here: https://www.instagram.com/caitdorombozo/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.