Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO

Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture". What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"? And this is what we get into. Links: Lucien: https://www.linkedin.com/in/lucien-etori Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.