Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it? Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan? In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations. You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.