Do Management Consultancies Solve The Chunkiest Problems? - Michaeljon (MJ) Alexander-Scott, Fjord

If you hunger to solve toothy problems, where can you even do that work right now? Many agencies talk a good game when it comes to solving problems only to put the brains fiending to do such work on social media calendars and hashtags and into inter-agency meetings gone wild. MJ Alexander-Scott is Group Director at Fjord, which is part of Accenture Interactive. He leads the strategy and insights practice there. In his work, MJ finds himself drawn to problems without a playbook, a siren that has led him from the agency world into the management consulting world.    We discuss: - Why so many people in advertising are wondering, "What else is out there?" - The kinds of problems management consultancies deal with - The different kinds of companies that strategists and account planners who are frustrated might do well to explore You can find MJ Alexander-Scott here: https://www.linkedin.com/in/michaeljon/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.