Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist

In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how strategy can encourage individual behavioral change as well as government policy change. And Penny shares examples of her contributions to social impact campaigns in mental health, substance abuse, vaccine hesitancy, and child care. Penny has worked in London (Publicis, AMV BBDO) and Vancouver (DARE, Pound & Grain), and is now a Senior Strategist at Rescue Agency, a social impact agency focused on health behavior change. She also founded APG Good Thinking, a strategy hack-a-thon created to tackle real life problems to give other strategists a head start. You can connect with Penny at https://www.linkedin.com/in/pennynorman/ ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.