Helping Clients Through Crisis - Rachel Mercer, Strategy Head

Rachel Mercer is Head of Strategy at R/GA New York. About one month into New York getting closed down (April 2020), we spoke about what it was like to try to help an agency and its clients deal with COVID-19. And all this after Rachel and her husband had to get off one plane and return to America on another plane before all the borders closed. You can find Rachel here https://twitter.com/rachelmercer when she's not playing Words With Friends with me or letting me make fun of her workaholism. * This interview was live-streamed to the Sweathead Facebook Group on April 25, 2020 - about 6 weeks into New York being locked down. Sweathead strategy class is in session: http://courses.sweathead.co

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.