How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur

Side projects don't have to be side hustles - but what's the point of them? Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles.  After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf. Puffington's Golf is a brand for golfers who also play with cannabis.   We discuss: - The benefits of side projects - The struggles of side projects   You can find Jesse here https://www.linkedin.com/in/jesse-nicely-84094b33/ And you can find Puffington's Golf here https://www.puffingtonsgolf.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.