Not Starting From Scratch When You Respond to 1000s Of Marketing Briefs Per Year - Nick Susi, Complex

When you respond to thousands of briefs in a year, how do you not start from scratch every day? Nick Susi is Head of Strategy at Complex Collective, a group that sits in the Complex media organization that is owned by Hearst and Verizon. His team often has 24 to 72 hours to help their sales team pitch ideas capable of winning budget.   We discuss over 7 ingredients that help strategy and creative teams work without much time–from a clear philosophy, understanding common client requests, hiring people connected to the zeitgeist, and more. You can find Nick here: http://www.nicksusi.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.