Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO

Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.  But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She’s just moved to LA and set up her own company. We talk about all of this. Here, you can find…  Maytê: https://www.instagram.com/maytecarvalhos Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.