Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO

Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence. You can find the deck here: ⁠https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/⁠ You can find Marc here: https://www.linkedin.com/in/marcbinkley/

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.