The Power Of Provocative Thinking - Hugh Munro, Head of Planning

What does it mean to do provocative thinking and why is it easier to do it for brands than for ourselves? Hugh Munro is Head of Planning at one of Australia's most prolific agencies The Monkeys, an agency that sells one thing - provocative thinking.  We discuss: - The positioning of The Monkeys   - Building brands for the long-term - Australia Day advertising - Working through the pandemic - Being malleable - Questioning the value of what strategists do   You can find Hugh here https://www.linkedin.com/in/humun/ and The Monkeys here https://themonkeys.com.au/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.