Turn That Observation Into An Insight–7 Ways To Stumble Your Way There

You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do? In this episode of Sweathead, I share a few steps I like to use–especially in workshops–to take an observation and land on an insight. These steps–or "stumbles"–can work in customer interviews too.   You can read this episode on Instagram here: https://www.instagram.com/p/CK9LVGhhyA2/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.