Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace

It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.  This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla. In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss: - Why launch campaigns at the Super Bowl? - Where did the budgets come from? - How are they measuring success? We also get guest questions from Theophilus Wells IV, Al Sakickas, and Mark Jenson. If you'd like to attend live sessions like this, sign up to our newsletter for details: http://eepurl.com/dscjW5 You can find Chandreyi Davis here: https://www.linkedin.com/in/chandreyi-saha-davis-9a4859/ You can find Melissa Peace here: https://www.linkedin.com/in/melissaspeace/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.