Web3 For Cynical Strategists with Accenture Song's Mara Rigney

After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song. "With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme." But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it. You can find Mara here: https://www.linkedin.com/in/mararigney/  ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.