What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group

Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights.  Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you can hear it from his mouth right here. In this episode, Marcelo takes us through what he's learned from the marketing sciences and how what he's learned has changed how he goes about marketing.  You can find Marcelo here: https://twitter.com/immarcelinho ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.