How Do Ads Work? w/ Opiyo Okeyo

On this episode we get into the world of music for ads. Opiyo talks about his amazing journey and how the art of asking questions has gotten him to where he is today. We talk about how ads work, who is in charge of music in ads, when music comes to play and who are the key players in putting your music in there.   This was a fascinating one, make sure to let me know what your thoughts are   Connect with Opiyo https://www.linkedin.com/in/opiyo/   opiyo.okeyo@gmail.com

Om Podcasten

A podcast about people’s journeys to success in the sync licensing space. Top notch music composers, music supervisors, sync agents, label owners, and editors will drop gems and mindset hacks that will help you get to the next level in your sync career. Your host, Roy Matz, is a full time music composer for tv, film, ads and games. He is very passionate about decoding people’s mindsets and understanding people’s success. Say hi to roy at @roymatz