#033: Brand and Culture with Jason Ogden
Your brand is not just for your customers. It’s also for your current and potential employees. How are you attracting people to your business? In today’s episode, we bring back a good friend to help you navigate how to get people’s attention in a competitive marketplace. Jason Ogden, President at Syrup Marketing walks through three aspects of how to attract people to your business… not just customers, but also the talent that can bring your organization to the next level. He argues that the fundamentals of attracting customers and attracting talent ultimately reply on the same fundamentals. By following these key components of attraction, you’ll find yourself hiring for the future, not just for the role. This episode is brought to you by System & Soul Coaching. Are you limiting your impact as a leader? We know you’re experienced in the world of business, entrepreneurship, and leadership development. We know you’re smart, intentional, business-savvy folks. But are you playing too small? One of the greatest steps you can take after years of leading a company or organization is to become a coach for other businesses. I’ve been a business coach for over 10 years after a 20 year corporate career, and I have to tell you, I couldn’t imagine doing anything else. It’s also why Benj and founded System & Soul. We’re training coaches right now to help small businesses everywhere experience breakthrough in both the system and the soul of their business. If you’re ready to expand your capacity and create impact like never before, let’s go! Get on my calendar so I can tell you more. Head over to SystemandSoul.com/Coach. Resources: Jason@syrupmarketing.com