How to Boost Your Sales and Engagement Using Video with Steven Lai, Founder of VideoStar mmhmm Academy | Ep 216

🎙 Join me in this episode of the Systemize Your Success podcast, where I had the pleasure of speaking with Steven Lai, an expert in using video to enhance sales for small businesses. As someone who has been utilising video in my own business for years, I was still blown away by the innovative strategies Steven shared.    We delved into how video can streamline communication, improve customer service, and even personalise outreach in ways that traditional methods simply can't match. Steven provided real-life examples that highlighted the effectiveness of video in the sales process, from initial outreach to follow-up after a call.    His insights on leveraging video for marketing and building genuine connections resonated deeply with me, and I hope they inspire you as much as they did me. KEY TAKEAWAYS 💡 Utilizing Video for Communication: Video can enhance communication in small businesses by making interactions more personal and engaging. Simple video messages can replace lengthy emails, allowing quicker and clearer communication. 💡Personalization in Customer Service: Using video to respond to frequently asked questions can significantly improve customer service. Businesses can create a memorable experience that stands out from standard text replies by addressing customers directly and personally. 💡Video in Outbound Sales: Incorporating video messages in outbound sales efforts can increase engagement. Personalised video outreach is more likely to capture attention compared to traditional text-based messages, making it easier to connect with potential clients. 💡Engagement During Live Calls: Keeping video on during sales calls is crucial for building rapport and trust. Engaging with clients visually helps maintain attention and fosters a more interactive and compelling conversation. 💡Content Creation and Social Selling: Regularly sharing video content on social media can establish authority and build relationships with potential clients. Authentic, unpolished videos can resonate more with audiences, making it easier to connect and attract the right customers. BEST MOMENTS 05:08 - 💬 “If you speak it out, people like me who can't type for toffee, you can speak it much faster than you can definitely type.” - Steven Lai 08:52 - 💬 “You know what the FAQs are because you have to FAQ them all the time. So now you just record a video answer for your FAQ. So now you've got your FAQs, but in a video content vault.” - Steven Lai 20:53 - 💬 “Would you click a link from someone you didn't know, or would you click a link of a visual thumbnail of a person saying this is what I want to get in contact with you?” - Steven Lai 39:43 - 💬 “At the moment, everybody's leaning into technology to make everything so polished, so perfect; go against the grain and just be yourself. Being less perfect, less polished, but keeping it real and keeping it raw.” - Steven Lai 42:28 - 💬 “Video can be put into AI now, and you can create blog posts from it- real genuine thought leadership, but using AI to create something more digestible.” - Steve Day TIMESTAMPED OVERVIEW 00:00 “Boost Sales with Video” 05:49 Personalized Email Response Strategy 07:52 Video Pitching and FAQ Automation 10:33 “Outbound Strategies for Business Owners” 15:25 “LinkedIn: Your Networking Tool” 17:29 Evolving Sales Techniques 20:23 “Eye-Catching Podcast Invite Strategy” 25:44 “Impactful Video Messaging Over Text” 28:33 Video Call Engagement Strategies 32:31 “Video On: Crucial for Engagement” 34:19 “AI Bot Enhances Meeting Efficiency” 37:32 Digital Due Diligence: Trust & Preference 40:55 Video Preference Reveals Ideal Customers LINKS TO CONNECT WITH THE GUEST Website: https://youareavideostar.com/ LinkedIn: https://www.linkedin.com/in/superstevenlai/ ABOUT THE GUEST Steven Lai is a seasoned presenter and video marketing expert dedicated to helping individuals and businesses enhance their online presence through effective video strategies.   As a presenter, he knows the power of captivating an audience and delivering a message that sticks. As an entrepreneur, he understands the challenges and opportunities that come with growing a business.   But what sets him apart is his background in photography, sales and leveraging the power of video to capture attention and drive response. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.   Most business owners feel overwhelmed because they don’t know how to create systems or get the right help.   Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

Om Podcasten

Reclaim your time, reduce stress, and create more impact. For years, Dr. Steve Day was a slave to his businesses - working insane hours and living in constant stress and overwhelm. After suffering through burnout and depression, he realised that success doesn’t come from doing more; it comes from aligning your work with your ideal life and systemising the things that matter. That shift changed everything. By focusing on key systems, he transformed his business and lifestyle - emigrating to Sweden and living with more presence, purpose and impact. In Systemize Your Success, he shares the strategies that helped him step out of the grind so that you can do the same. This podcast is for small business owners who want to honour their authentic selves, create more space and freedom, and leverage their strengths for meaningful impact. You'll learn how to streamline operations, outsource effectively, manage a remote team, and set up systems that free you to focus on building a business you feel proud to talk about. If you’re ready to build a successful business and have the freedom to enjoy it- hit subscribe, and let's make it happen.