SYS 116: Mastering the Art of Effective Communication - Interview with Steve Bustin
🎙 Steve Day’s guest today, Steve Bustin, is all about communication, from the stage, in the media and online. He is an award-winning professional speaker, named UK Speaker of the Year in 2015, a public speaking coach and a sought-after event emcee. Previously he ran a PR agency for 11 years after starting his career as a BBC TV & Radio news journalist. He's the author of two books, The Authority Guide to Presenting and Public Speaking and The Authority Guide to PR for Small Business. He has an unusual and unwanted sideline as the 'face' of an international online dating scam. In this episode, Steve Bustin discussed his beginnings in communication and media, how he trains his clients in public speaking, and tips on mindset, audiences and pitching. KEY TAKEAWAYS 💡 Steve Bustin has extensive public speaking experience, provided media interview training, and interviewed celebrities and politicians such as Margaret Thatcher and Tony Blair. 💡 Steve Bustin helps individuals and organisations get their public speaking heard by those who matter and coaches his clients in fees and reaching the right market. 💡 An audience wants you to do well. There should always have to be a definite purpose for public speaking. An audience's attention is a privilege that has to be earned. 💡 Make time for proper rehearsals of your speech. It would be best if you were prepared for every presentation. 💡 Know your audience. Find out as much as you can about the people in the room, especially when pitching. Gear your talk towards their interests and personalities. 💡 If you are not enjoying what you are doing, you will never execute it to the best of your ability. BEST MOMENTS 09:57 - 💬 ‘Having a real purpose and a reason for being there (speaking to an audience) and a call to action are the things I got wrong so many times in the beginning.’ – Steve Day 10:42 - 💬 ‘Another classic mistake I see people make when speaking is opening with an apology. If you're presenting to an audience, you're the most important person in the room because they can't make decisions until they know what you're going to tell them.’ – Steve Bustin 18:00 - 💬 ‘My key lesson is knowing who you're pitching to and adapting. Do as much research that you possibly can about who's going to be in the room.’ – Steve Day 22:25 - 💬 ‘If you get Sunday night blues, CHANGE! Something's wrong. If you're employed and get Sunday night blues, you're possibly in the wrong job. If you're running your own business and getting Sunday night blues, you've got a problem.’ – Steve Bustin GUEST RESOURCES Social Media https://www.linkedin.com/in/stevebustin/ https://www.instagram.com/steveinbrighton/ Websites www.getyourvoiceheard.co.uk www.speech-club.co.uk www.critiqueclub.co.uk VALUABLE RESOURCES Website: www.SystemizeYourSuccess.com Facebook Group: Facebook.com/groups/systemsandoutsourcing/ LinkedIn: LinkedIn.com/company/systemsandoutsourcing/ Instagram: Instagram.com/systems_and_outsourcing/ YouTube: YouTube.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.